Strategy

The chemistry of enthusiasm

Domenico Azzarello, Frédéric Debruyne, Ludovica Mottura

Recognize the impact of individual front-line employee contributions on customer satisfaction.

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The Digital Advantage: How Digital Leaders Outperform their Peers in Every Industry

Case studies revealing the extensive potential of the digital transformation.

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Flipping the Odds for Successful Reorganization

Andrew Toma, Fabrice Roghé, Brad Noakes, Rainer Strack, Julie Kilmann, Ralf Dicke

The key success factors forreorganization projects.

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Simple Rules for a Complex World

Donald Sull, Kathleen M. Eisenhardt

Of the importance of relying on a small number of clear principles, rather than on a myriad of procedures, when facing the increasing complexity of the economic environment.

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Memorable Events Are the Most Valuable Experiences

B. Joseph Pine II

In the digital and automation era, how can you instill in your clients the desire to spend time with your brand? This is critical to avoid trivialization.

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How to Change a Culture: Lessons from NUMMI

John Shook

Feedback on the radical transformation of the GM Fremont manufacturing plant during the joint-venture with Toyota.

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Leadership in the Age of Transparency

Christopher Meyer, Julia Kirby

Companies must henceforth assume an increesing broad circle of responsibilities.

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Are You Asking (Everyone) the Right Question?

Michael Schrage

Stimulate internal debate with regular surveys.

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Taking organizational redesigns from plan to practice: McKinsey Global Survey results

The results of McKinsey Global Survey on large enterprises’ practices to manage their reorganizations and their outcome.

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Introduction to Occasion-Based Marketing

A point of view on the application of occasion-based marketing, founded on purchasing situations in the world of consumer goods.

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