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Can a goldfish show you how to excite your customers?

Can a goldfish show you how to excite your customers?

Ten ways to inspire your consumers to lead them to talk about you.

Author(s): Fabian Hieronimus

Publisher: McKinsey

Date of publication: 2014

Read this article on the publisher's website [McKinsey]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Placing your brand at the heart of conversations

Placing your brand at the heart of conversations

Many companies try to generate word of mouth to make up for the loss of impact of traditional advertisement. But how can you create word of mouth that will truly benefit your brand?
281a – Synopsis (8p.) Brand