Can a goldfish show you how to excite your customers?
![Can a goldfish show you how to excite your customers?](images/ouvrages/l/no.jpg)
Ten ways to inspire your consumers to lead them to talk about you.
Author(s): Fabian Hieronimus
Publisher: McKinsey
Date of publication: 2014
Synopsis
This article is one of the sources used in Manageris’ synopses: