Strategy

Balancing short- and long-term performance

Janamitra Devan, Anna Kristina Millan, Pranav Shirke

Why and how to reconcile short- and long-term performance.

see an introduction to the article

How to escape the short-term trap

John R. Graham, Campbell R. Harvey, Shivaram Rajgopal

"How does the combination of a short- and long-term approach reinforce the financial health of a company and ensure sustained performance? "

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Changing the Way You Look at Risk

Enable the organization to look at the different types of risk more comprehensively.

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Lynn Sharp Paine: The Thought Leader Interview

Ann Graham

"An interview with the author of the book ""Value Shift"" (McGraw-Hill, 2003)."

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Are the Strategic Stars Aligned for Your Corporate Brand?

Mary Jo Hatch, Majken Schultz

What elements must be aligned to ensure your brand's power and credibility?

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Bring on the recession! Preparing now can improve a firm's competitive position

Robert G. Atkins, Laurence H. Alberts, August Joas

Prepare your organization in advance to face a potential downturn.

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Achieving a Safe Culture

Develop a safety-oriented culture in your business.

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Managing Corporate Reputation: Winning and Preserving the Licence to Innovate for Business Growth

Dean Slocum, Eric Turner

Consider corporate reputation as an asset and manage it as such.

see an introduction to the article

Strategy under uncertainty

Hugh G. Courtney, Jan Kirkland, S. Patrick Viguerie

Adapting strategy function of the degree of uncertainty encountered.

see an introduction to the article

Environmental Risk Management

Andreas Merkl, Harry Robinson

Establish a proactive reputation management policy.

see an introduction to the article