Strategy

What’s the Value of a Like?

Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz

Make your presence on social networks profitable.

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Building an Insights Engine

Frank van den Driest, Stan Sthanunathan, Keith Weed

Building a customer knowledge base, centralized and available to all: the Unilever example.

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The age of analytics: Competing in a data-driven world

Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy

Most enterprises have not yet taken full advantage of analytical marketing. How can they engage more to really benefit from its opportunities for value creation?

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10 Principles of Organizational Culture

Jon Katzenbach, Carolin Oelschlegel, James Thomas

The key principles to mobilize your company around its culture.

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The circular economy: Moving from theory to practice

An extensive collection of articles that demonstrate how the migration to circular economy can become a new source of growth for business organizations.

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Making data analytics work for you—instead of the other way around

Helen Mayhew, Tamim Saleh, Simon Williams

How can you ensure that the efforts invested in your data management actually create value?

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Accelerating Projects by Encouraging Help

Fabian J. Sting, Christoph H. Loch, Dirk Stempfhuber

Encouraging mutual support is a particularly effective way to accelerate project progress.

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What Successful Project Managers Do

Alexander Laufer, Edward J. Hoffman, Jeffrey S. Russell, W. Scott Cameron

How some projects manage to combine traditional approaches with certain teachings of agile methodology to boost their effectiveness.

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Companies Value Curiosity but Stifle It Anyway

Todd B. Kashdan

How to preserve the quality of curiosity in your workforce.

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Relearning the Art of Asking Questions

Tom Pohlmann, Neethi Mary Thomas

Children are known to bombard their entourage with questions. Why do we lose this attitude when becoming adult?

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