Strategy

Growth after Trauma

Richard G. Tedeschi

Recovering after a tough experience and bouncing back higher.

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Companies Must Go Beyond Random Acts of Humanitarianism

Frank Cooper III, Ranjay Gulati

A call to abandon “old school” philanthropy to integrate societal commitment in the raison d’être of companies.

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Digital Ethics: Orientation, Values and Attitudes for a Digital World

An anthology of articles about the ethical challenges brought by digitalization.

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Getting practical about the future of work

Bryan Hancock, Kate Lazaroff-Puck, Scott Rutherford

How you can raise your staff’s level of competence to address the new challenges of digital business organizations.

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Leading a New Era of Climate Action

Andrew Winston

Assuming a posture of leadership to face climate risks.

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Confronting climate risk

What we know today about the key climate challenges—and a call for action to business leaders to integrate this dimension in their thinking and decision-making grids.

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Moving Beyond ABM to Account-Based Engagement

Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni

Getting marketing and sales to act together to address the new situation created by the digital transformatyion.

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Future of Sales 2025: Why B2B Sales Needs a Digital-First Approach

Kelly Blum

A white paper about B2B sales digitalization.

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Microsoft’s Modular AI Journey at its Global Demand Center

Denis Guz

An example of a jump in performance achieved through the data mining of the sales process monitoring.

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How to Find and Practice Courage

Manfred F. R. Kets de Vries

Concrete techniques to work at courage and get used to risk taking.

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