Publications > Themes : Strategy
Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
The CEO's Role In Business Model Reinvention
Vijay Govindarajan, Chris Trimble
Reconsider the organizational structure to support innovation.
How we see it: Three senior executives on the future of marketing
Luke Collins, Tom French, Paul Magill
The irrational side of change management
Carolyn Aiken, Scott Keller
Take account of the human nature to manage change more successfully.
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