The Case of the Religious Network Group

Ray Friedman

The issue of religious affirmation in the workplace through the case of the creation of a community of Evangelical Christians at GenCorp.

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How to kill creativity

Teresa M. Amabile

The critical importance of intrinsic motivation, and its impact on getting employees to give their creative best.

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How Brands Can Build Successful Relationships with Influencers

Alice Audrezet, Gwarlann de Kerviler

A bit of advice on making better use of influencers on social networks.

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Deriving Value From Conversations About Your Brand

Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels

Take real advantage of word of mouth to boost sales.

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The Basic Social Media Mistakes Companies Still Make

Keith A. Quesenberry

How to take better advantage of social networks in our marketing strategies.

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To Find Meaning in Your Work, Change How You Think About It

John Coleman

Practical advice to help your staff members put the meaning of their daily work in perspective. 

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10 Principles of Customer Strategy

Thomas Ripsam, Louis Bouquet

How to create value continuously and propose a distinctive customer experience.

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La marque-employeur, plus importante que le salaire pour attirer les talents ?

A study on job seekers’ new practices which highlights the growing importance of the e-reputation.

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ZMOT: Why It Matters Now More Than Ever

Jim Lecinski

Understand what sources of information influence consumers most.

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Organizing to Enable the Shift from Volume to Value

Christopher Handscomb, Frithjof Lund, Haakon Brunell

How can Scrum methods help to complete process reconfiguration projects more quickly?

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