Strategy

The Power of the Prototyping Mind-Set

Robert I. Sutton

An example of using successive prototypes to launch a web company.

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Simple Rules for Making Alliances Work

Jonathan Hughes, Jeff Weiss

How can you increase the chances that your partnerships will be successful?

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Bridging the Gap Between Stewards and Creators

Robert D. Austin, Richard L. Nolan

The traditional friction between managers and creative profiles can be an excellent source of innovation, if you know how to manage it!

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The Four Models of Corporate Entrepreneurship

Robert C. Wolcott, Michael J. Lippitz

Intrapreneurship can take four different forms depending on the degree of structure and autonomy offered by the company. This article presents the advantages and disadvantages of each.

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Overcoming Consumer Resistance to Innovation

Rosanna Garcia, Fleura Bardhi, Colette Friedrich

An example of a coopetition strategy used to convince a reluctant market to accept one innovation: screw caps on wine bottles in Australia and New Zealand.

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Balancing ROIC and growth to build value

Choosing between higher growth and sustainable profitability.

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When social issues become strategic

Prepare to cope with the business impact of social issues.

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Ten trends to watch

Ian Davis, Elizabeth Stephenson

This introduction to a series of McKinsey Quarterly articles describes the major forces of change that could transform the business environment by 2015.

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How to Implement a New Strategy Without Disrupting Your Organization

Robert S. Kaplan, David P. Norton

An article that ponders over the merit of numerous reorganizations in light of the enterprise strategy, and recommends to better evaluate the benefits before engaging them.

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From push to pull: The next frontier of innovation

John Seely Brown, John Hagel III

A new, more flexible approach to mobilize relevant resources which has proven effective not only to manage production and supply, but also to design and market products and services and even recruit talent.

see an introduction to the article