Getting Smart About Change Management

Peter Tollman, Perry Keenan, Stéphanie Mingardon, Diana Dosik, Shaheer Rizvi, Stephanie Hurder

To manage change successfully, it is not enough that staff members are motivated and trained—they must also have an adequate environment.

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Your Team Is Brainstorming All Wrong

Art Markman

Go beyond the usual limits of brainstorming techniques.

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Reshaping Business With Artificial Intelligence

Sam Ransbotham, David Kiron, Philipp Gerbert, Martin Reeves

A survey that identifies issues associated with the use of articificial intelligence in business organizations.

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Turning AI into Concrete Value: The Successful Implementers' Toolkit

Digital Transformation Institute

How can you successfully implant artificial intelligence in your business?

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Improving Company Culture Is Not About Providing Free Snacks

Alice Zhou

On the importance of developing a company culture and employee experience in line with the strategic priorities of the organization.

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Watson : l’intelligence artificielle a ses limites

Hubert Guillaud

[Watson: artificial intelligence has its limits] An account, on the blog of Le Monde scientific journalists, of the returns of experience of oncologists in their use of IBM Watson AI software. 

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How to create an agile organization

A study that shows the place of agily in business priorities and describes the associated practices.

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What’s the Value of a Like?

Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz

Make your presence on social networks profitable.

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Building an Insights Engine

Frank van den Driest, Stan Sthanunathan, Keith Weed

Building a customer knowledge base, centralized and available to all: the Unilever example.

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The age of analytics: Competing in a data-driven world

Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy

Most enterprises have not yet taken full advantage of analytical marketing. How can they engage more to really benefit from its opportunities for value creation?

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