Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
The Wrong Ways to Strengthen Culture
A few learnings from successful cultural transformation programs.
Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels
The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.
Learn the Art of Culture Hacking
Susan Moore
A short but effective paper on the best approach to evolve the company culture.
To Find Meaning in Your Work, Change How You Think About It
John Coleman
Practical advice to help your staff members put the meaning of their daily work in perspective.
The Neuroscience of Trust
Paul J. Zak
How trust acts on our brain chemistry and conditions pleasure and performance at work.
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
La marque-employeur, plus importante que le salaire pour attirer les talents ?
A study on job seekers’ new practices which highlights the growing importance of the e-reputation.
ZMOT: Why It Matters Now More Than Ever
Jim Lecinski
Understand what sources of information influence consumers most.
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