Using marketing analytics to drive superior growth

Rishi Bhandari, Marc Singer, Hiek van der Scheer

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

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Make Your Next Innovation Jam Work

Alessandro Di Fiore

A few tips to conduct successful innovation jam sessions.

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The Creativity Era – a new paradigm for business

Eric Kirstetter, Rick Eager, Michaël Kolk, Daniel Roos

Faced with a growing need for businesses to renew their strategies, are we now entering the creativity era?

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Avoiding the quicksand: Ten techniques for more agile corporate resource allocation

Michael Birshan, Marja Engel, Olivier Sibony

Instill more flexibility into resource allocation to better meet the requirements for growth.

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Developing Global Leaders

Pankaj Ghemawat

Dispel some misconceptions about how best to develop international leaders.

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The Digital Advantage: How Digital Leaders Outperform their Peers in Every Industry

Case studies revealing the extensive potential of the digital transformation.

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Collaborating With Customer Communities: Lessons From the Lego Group

Yun Mi Antorini, Albert M. Muñiz, Jr., Tormod Askildsen

From the Lego example, some key principles to interact effectively with your customers.

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Have You Tested Your Strategy Lately?

Chris Bradley, Martin Hirt, Sven Smit

Ten questions to recharge the strategic thinking of your organization.

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Why Customer Referrals Can Drive Stunning Profits

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

How to create effective referral programs?

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The CEO of Bayer Corp. on Creating a Lean Growth Machine

Gregory S. Babe

The chairman of a branch of Bayer explains how he deployed a Lean project that transformed the organization and gave the company a major competitive edge.

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