Understanding your competitors
Many managers give up on anticipating their competitors’ moves. And yet, competitors are less unpredictable than they might appear. How can you leverage competitive intelligence to fuel your own strategic choices?
Base your strategy on your distinctive capabilities
The race for competitive advantage often leads to endless escalation. How can you break this cycle? One solution is to refocus your strategy on the specific capabilities that strongly differentiate your company.
Devise successful coopetition strategies
“Coopetition”—that is, forming an alliance with a direct competitor—is a strategy that can be very effective, but whose mechanisms are not very intuitive. How can you put together all the assets to succeed at this type of alliance?
Differentiate yourself in saturated markets
In saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?
Are potentially disruptive innovations flying under your radars?
What is the possibility that a radical innovation, initially imperfect, will call into question your established positions?
Make the digital transformation in time
The few companies that have been able to take full advantage of digital technologies show exceptional profitability ratios. How can you take inspiration from the practices of these digital champions?
Revitalize your strategy
To stay afloat facing accelerating competitive shifts, businesses must regularly regenerate their strategies. But how can they reinvent themselves while so many forces support organizational continuity?
Conjugating invention and imitation
Western cultures frequently contrast imitation and creativity. And yet, imitation can be an effective way to develop creative ideas. How can we leverage it to accelerate our innovations and make them more reliable?
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