Converting your organization to a digital culture
Although digital transformation has become a necessity, achieving a successful one is more a question of culture than of technology. How can we “change everything” to maintain a competitive advantage in a world gone digital?
The risk of cyberattacks concerns all companies. Far from being the sole concern of the IT teams, cybersecurity must become a collective response. How can you develop a culture of shared vigilance?
Succeeding at the digital transformation of sales
Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?
Handling the digital responsibility of the company
While the pace of digitalization is accelerating, companies can no longer ignore the new responsibilities that come with it. How can you anticipate the challenges to avoid being taken by surprise?
Innovate like a start-up
The rise in power of digital innovations is often perceived as a threat to the established players. In the face of start-ups, how can they reinvent themselves to win the race for innovation?
Make the digital transformation in time
The few companies that have been able to take full advantage of digital technologies show exceptional profitability ratios. How can you take inspiration from the practices of these digital champions?
Do you talk digital? ;-)
Within two decades, digital communication has become omnipresent—albeit generating a certain number of difficulties. How can you master the codes of digital communication tools?
Experiment in the age of data
Relying on the current capabilities of data processing, many companies have placed continuous experimentation at the heart of their innovation strategy. How can you develop the rigor required for such an approach?
Artificial intelligence: beyond the buzz, a major challenge
Today, artificial intelligence offers huge potential, while raising as many hopes as fears. Indeed, while the gains are undeniable, implementation is not straightforward. What conditions are required to take advantage of AI?
Growth secrets of digital champions
To get to the top, the digital age seems to give the advantage to “eagles”, which rise in uninterrupted cycles, over “mountain goats”, which take successive leaps forward. How can we learn from the recipes of these growth champions?
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