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We cannot solve our problems with the same thinking we used when we created them.Albert Einstein

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Memorable Events Are the Most Valuable Experiences

In the digital and automation era, how can you instill in your clients the desire to spend time with your brand? This is critical to avoid trivialization.

Author(s): B. Joseph Pine II

Publisher: Harvard Business Review

Date of publication: 2011

Read this article on the publisher's website [Harvard Business Review]

This article is one of the sources used in Manageris’ synopses: