Memorable Events Are the Most Valuable Experiences
![Memorable Events Are the Most Valuable Experiences](images/ouvrages/l/no.jpg)
In the digital and automation era, how can you instill in your clients the desire to spend time with your brand? This is critical to avoid trivialization.
Author(s): B. Joseph Pine II
Publisher: Harvard Business Review
Date of publication: 2011
Read this article on the publisher's website [Harvard Business Review]
Synopsis
This article is one of the sources used in Manageris’ synopses: