Strategy

The man who moves a mountain begins by carrying away small stones.Confucius

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In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?

Can a goldfish show you how to excite your customers?

Fabian Hieronimus

Ten ways to inspire your consumers to lead them to talk about you.

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Six Components of a Great Corporate Culture

John Coleman

This article presents the six main components of a strong company culture—factors to identify and analyze before any project to change or reinforce the culture.

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High-Performance Culture

Jim Hemerling, Julie Kilmann

What approach would you choose to succesfully implement cultural change in your organization?

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To Give Your Employees Meaning, Start With Mission

Teresa Amabile, Steve Kramer

On the importance of giving meaning in the business world.

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Simple Rules for a Complex World

Donald Sull, Kathleen M. Eisenhardt

Of the importance of relying on a small number of clear principles, rather than on a myriad of procedures, when facing the increasing complexity of the economic environment.

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Memorable Events Are the Most Valuable Experiences

B. Joseph Pine II

In the digital and automation era, how can you instill in your clients the desire to spend time with your brand? This is critical to avoid trivialization.

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Steve Jobs and Management by Meaning

Roberto Verganti

This article decodes the approach implemented by Steve Jobs for injecting meaning into Apple’s mission.

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Leadership in the Age of Transparency

Christopher Meyer, Julia Kirby

Companies must henceforth assume an increesing broad circle of responsibilities.

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Keep Your Eye on Process Improvement

Brad Power

The author seeks to understand why companies which have obtained fast and visible results thanks to Lean approaches often give up trying to anchor these practices.

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Are You Asking (Everyone) the Right Question?

Michael Schrage

Stimulate internal debate with regular surveys.

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