Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
Building a Culture of Experimentation
Stefan Thomke
How you can encourage the state of mind required for an experimentation culture in the company.
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.
Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels
The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.
4 Strategies for Overcoming Distraction
Chris Bailey
Four strategies to remedy the new “disease of the century”, the loss of attention.
Reshaping Business With Artificial Intelligence
Sam Ransbotham, David Kiron, Philipp Gerbert, Martin Reeves
Turning AI into Concrete Value: The Successful Implementers' Toolkit
Digital Transformation Institute
How can you successfully implant artificial intelligence in your business?
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
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