Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?

Firing Up the Front Line
Jon R. Katzenbach, Jason A. Santamaria
Encourage the engagement and judgment of front-line employees.

Building a Culture of Experimentation
Stefan Thomke
How you can encourage the state of mind required for an experimentation culture in the company.

How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.

Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.
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