Strategy

All that we are is the result of what we have thought.Buddha

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In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?

Keeping multibusiness companies running smoothly

Brian Worrell, Steve Weiner, Jean-Hugues Monier

The finance directors of General Electric and Unilever expound on the good practices they use to boost the performance of these two great corporations.

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How Red Bull Creates Brand Buzz

David Aaker

Lessons to be drawn from the experience of Red Bull, which uses broad-based but consistent sponsorship to create buzz and reinforce its dominance on the energy drink market.

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Le burn-out chez les expatriés

Marie-Pierre Parlange

Watch out for the risks of expatriation-related burnout.

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The chemistry of enthusiasm

Domenico Azzarello, Frédéric Debruyne, Ludovica Mottura

Recognize the impact of individual front-line employee contributions on customer satisfaction.

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How Companies Learn Your Secrets

Charles Duhigg

The Target retail chain manages to identify expectant mothers among its customers and predict their purchases according to their stage of pregnancy!

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Coming Through When It Matters Most

Heidi K. Gardner

Just when teams should be most innovative and look to the experts, they often prefer play it safe with conventional and sometimes inappropriate solutions.

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Your Employees Don't ''Get'' Your Brand

John H. Fleming, Dan Witters

This Gallup survey draws attention to the gap between the companies' brand promise and how employees perceive it.

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Flipping the Odds for Successful Reorganization

Andrew Toma, Fabrice Roghé, Brad Noakes, Rainer Strack, Julie Kilmann, Ralf Dicke

The key success factors forreorganization projects.

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The CEO's Role In Business Model Reinvention

Vijay Govindarajan, Chris Trimble

Reconsider the organizational structure to support innovation.

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Strategies for Learning from Failure

Amy C. Edmondson

A method for classifying mistakes which distinguishes between errors to avoid and errors that can serve as learning opportunities.

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