Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels
The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.
4 Strategies for Overcoming Distraction
Chris Bailey
Four strategies to remedy the new “disease of the century”, the loss of attention.
Reshaping Business With Artificial Intelligence
Sam Ransbotham, David Kiron, Philipp Gerbert, Martin Reeves
Turning AI into Concrete Value: The Successful Implementers' Toolkit
Digital Transformation Institute
How can you successfully implant artificial intelligence in your business?
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
ZMOT: Why It Matters Now More Than Ever
Jim Lecinski
Understand what sources of information influence consumers most.
Organizing to Enable the Shift from Volume to Value
Christopher Handscomb, Frithjof Lund, Haakon Brunell
How can Scrum methods help to complete process reconfiguration projects more quickly?
Can a goldfish show you how to excite your customers?
Fabian Hieronimus
Ten ways to inspire your consumers to lead them to talk about you.
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