What Is Disruptive Innovation?

Clayton M. Christensen, Michael E. Raynor, Rory McDonald

To understand how some innovations go unnoticed until they radically disrupt a market.

see an introduction to the article

How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

Adi Ignatius

How PepsiCo relied on Design Thinking to become (again) an innovative company focused on its clients.

see an introduction to the article

Design Thinking Comes of Age

John Kolko

An article that sums up the principles of a Design Thinking culture and offers a few ways to conduct a company transformation.

see an introduction to the article

The globally effective enterprise

Pascal Visée

Keys to achieve global success.

see an introduction to the article

Harnessing the power of shifting global flows

Jacques Bughin, Susan Lund, James Manyika

The major trends to take into consideration for an international strategy.

see an introduction to the article

The benefits—and limits—of decision models

Phil Rosenzweig

Precautions to take when using analytical algorithms to make strategic decisions.

see an introduction to the article

Reimagining India: Creating partnerships for the future

Howard Schultz, Miles White

A testimonial by the chairman of the Starbucks Coffee chain on the power of successful partnerships.

see an introduction to the article

Mastering digital marketing

David Edelman, Luke Collins

How can you take advantage of the rise of digital marketing?

see an introduction to the article

How Facebook is Delivering Personalization on a Whole New Scale

How companies can capitalize on what is said on Facebook.

see an introduction to the article

The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014

Allison Smith

A study of various solutions for listening to consumers on the Internet.

see an introduction to the article