Publications > Themes : Strategy

Strategy

In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?

How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

Adi Ignatius

How PepsiCo relied on Design Thinking to become (again) an innovative company focused on its clients.

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Design Thinking Comes of Age

John Kolko

An article that sums up the principles of a Design Thinking culture and offers a few ways to conduct a company transformation.

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Managing the people side of risk

Alexis Krivkovich, Cindy Levy

The best practices adopted by thirty-odd large companies to manage human risks in their organization. 

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3 Ways to Take Action in the Face of Uncertainty

Jonathan Berman

Who better than an ex-Director of the CIA to tell us how to support teams in an uncertain context? Discover David H. Petraeus’s three tips to advance through uncertainty.

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The benefits—and limits—of decision models

Phil Rosenzweig

Precautions to take when using analytical algorithms to make strategic decisions.

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Mastering digital marketing

David Edelman, Luke Collins

How can you take advantage of the rise of digital marketing?

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How Facebook is Delivering Personalization on a Whole New Scale

How companies can capitalize on what is said on Facebook.

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The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014

Allison Smith

A study of various solutions for listening to consumers on the Internet.

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Leading Your Team into the Unknown

Nathan Furr, Jeffrey H. Dyer

Exploring new forms of leadership to take advantage of uncertainty and turn it into innovation opportunities has become a necessity.

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The Collaboration Imperative

Ram Nidumolu, Jib Ellison, John Whalen, Erin Billman

Collaboration between different players is often necessary to meet some great current challenges.

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