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Masterpieces are only lucky attempts.George Sand

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Strategy under uncertainty

Adapting strategy function of the degree of uncertainty encountered.

Author(s): Hugh G. Courtney, Jan Kirkland, S. Patrick Viguerie

Publisher: McKinsey

Date of publication: 2000

See this article on the publisher’s site [McKinsey&Company]

This article is one of the sources used in Manageris’ synopses: