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The purpose of a business is to create and keep a customerThedore Lewitt

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Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

The impact of the Covid-19 crisis on consumer behaviors.

Publisher: McKinsey

Date of publication: McKinsey

Read this article on the publisher's website [McKinsey]


The restrictions and uncertainty created by the Covid-19 pandemic have deeply changed consumer behaviors. McKinsey conducted a survey in 45 countries to measure this impact and evaluate the very marked differences between countries. The most striking learning is probably the fact that 65% or more of consumers expect to keep at least some of the new consumption modes after the pandemic, notably online purchases. The trend towards the digitalization of exchanges has strongly accelerated, and probably for a long time to come.

This article is one of the sources used in Manageris’ synopses:


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