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All that we are is the result of what we have thought.Buddha

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Get the Boss to Buy In

Essential pieces of advice to successfully sell your ideas.

Author(s): Susan J. Ashford, James R. Detert

Publisher: Harvard Business Review

Date of publication: 2015

Read this article on the publisher's website [Harvard Business Review]


Companies need to receive ideas from the field and middle management to innovate in ways that meet market needs as closely as possible. This does not only entail that staff members feel comfortable expressing their suggestions, but also that they know how to effectively promote their ideas to their superiors. Making oneself heard is never easy nor intuitive. This article proposes a few essential pieces of advice to achieve this, notably how to correctly present the equation between the innovative idea and the strategic priorities, how to properly manage the initiative timing, or how to use social caution wisely.

A good overview of the elements to take into consideration to successfully sell your ideas.

This article is one of the sources used in Manageris’ synopses: