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Become who you are. Make what only you can make.Friedrich Nietzsche

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Simple Rules for Making Alliances Work

How can you increase the chances that your partnerships will be successful?

Author(s): Jonathan Hughes, Jeff Weiss

Publisher: Harvard Business Review

Date of publication: 2007

Read this article on the publisher's website [Harvard Business Review]

Alliances are nothing new. Nonetheless, the rates of failure remain desperately high: around 60 to 70 % according to the authors! And for good reason: traditional advice, such as focusing on a solid business plan or smoothing over friction, as logical as they may seem, are of limited use when it comes to alliances. The authors describe five counter-intuitive practices to increase the chances that your partnerships will be successful. Clear, well supported and impactful.

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