Simple Rules for Making Alliances Work
How can you increase the chances that your partnerships will be successful?
Author(s): Jonathan Hughes, Jeff Weiss
Publisher: Harvard Business Review
Date of publication: 2007
Read this article on the publisher's website [Harvard Business Review]
Summary
Alliances are nothing new. Nonetheless, the rates of failure remain desperately high: around 60 to 70 % according to the authors! And for good reason: traditional advice, such as focusing on a solid business plan or smoothing over friction, as logical as they may seem, are of limited use when it comes to alliances. The authors describe five counter-intuitive practices to increase the chances that your partnerships will be successful. Clear, well supported and impactful.
Synopsis
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