Publications > Themes : Marketing
Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.
The Forever Transaction
Robbie Kellman Baxter
How to rely on the subscription model to develop and gain in profitability.
The Customer Success Economy
Nick Mehta, Allison Pickens
Putting customer satisfaction at the heart of the company strategy.
Virtual Selling
Mike Schultz, Dave Shaby, Andy Springer
How to adapt your commercial methods to the challenges of remote selling.
Hacking Growth
Sean Ellis, Morgan Brown
How can you develop your customer base through a permanent process of experimentation?
The Power of Moments
Chip Heath, Dan Heath
How can you provide your clients or staff with unforgettable moments?
