FR | EN
- access by topics --
Men build too many walls and not enough bridgesIsaac Newton
Leadership
People Management
Executive Skills
Strategy
Organization and Change
Human Resources
Marketing
Finance and Measurement
Information Technology
Operational Performance
Corporate Citizenship
¬ access to all synopses
¬ Synopses index 2021
Sort by daterelevance
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
excerpt
order
What makes some moments more memorable than others? Discover the cognitive mechanisms behind those special moments: you will then know how to orchestrate them for your clients and staff.
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
On saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?
The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?
Rather than trying to respond to clearly identified customer needs, companies may do better by working to become part of their routine.
Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?
The emergence of the Internet has caused some fundamental market shifts, specifically in terms of consumer behavior. How to adapt your marketing practices accordingly?
How to avoid certain traps into which marketing practitioners too often tend to fall?
Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?
page 1 . 2 . 3 . 4 . 5 . 6
¬ can’t access your account?
¬ Get your free Manageris Synopses
¬ View our subscription plans
¬ Subscribe to our Newsletter
¬ Change management
¬ Communicating effectively
¬ Developing creativity
¬ Facing uncertainty
¬ Influence and persuasion
¬ Managing in the digital age
¬ Nurturing trust
¬ Stress management
¬ Successfully transitioning to a new job
¬ The Coach's collection
¬ The HR Director's collection