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Marketing strategy

The art of creating memorable moments

The art of creating memorable moments

What makes some moments more memorable than others? Discover the cognitive mechanisms behind those special moments: you will then know how to orchestrate them for your clients and staff.

The new era of analytical marketing

The new era of analytical marketing

The recent technological disruptions have deeply modified the value creation methods in the enterprise. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?

Differentiate yourself in saturated markets

Differentiate yourself in saturated markets

On saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?

The future of marketing

The future of marketing

The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?

Habit marketing

Habit marketing

Rather than trying to respond to clearly identified customer needs, companies may do better by working to become part of their routine.

What is the best approach to using social networks?

What is the best approach to using social networks?

Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?

Marketing in the Web 2.0 age

Marketing in the Web 2.0 age

The emergence of the Internet has caused some fundamental market shifts, specifically in terms of consumer behavior. How to adapt your marketing practices accordingly?

The traps of marketing

The traps of marketing

How to avoid certain traps into which marketing practitioners too often tend to fall?

Building a resilient brand

Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?

Placing your brand at the heart of conversations

Many companies try to generate word of mouth to make up for the loss of impact of traditional advertisement. But how can you create word of mouth that will truly benefit your brand?

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