Publications > Themes : Marketing
Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Start With Why
Simon Sinek
Identify your company's raison d'être and rely on it to ensure its long-term performance.
Habit
Neale Martin
How can businesses use habit formation as a core part of their marketing strategy?
Neuromanagement
Robert Branche
An enlightening parallel between cognitive sciences and the functioning of complex organizations.
The Complexity Crisis
John L. Mariotti
How to limit the level of complexity of a business and the corresponding costs?
![Du management au marketing des services [From Management to Marketing Services]](images/ouvrages/s/2469.jpg)
Du management au marketing des services [From Management to Marketing Services]
Benoît Meyronin , Charles Ditandy
![Manager les situations difficiles [Managing delicate situations]](images/ouvrages/s/2254.jpg)
Manager les situations difficiles [Managing delicate situations]
Emmanuelle Tran Thanh Tam, Tea Lucas de Pesloüan
Winning attitudes to cope effectively with crisis situations.
