Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
The Analytical Marketer
Adele Sweetwood
How can you manage the transformation towards analytical marketing of your marketing department?
Absolute Value
Itamar Simonson, Emanuel Rosen
Move from mass marketing to dialogue-based marketing to respond to new consumer behaviors.
The Apple Experience
Carmine Gallo
The best practices implemented in Apple Stores to create an outstanding customer experience.
Judgment on the Front Line
Chris DeRose, Noel M. Tichy
Develop the customer orientation of front-line employees by letting them exercise their judgment.
The Best Service Is No Service
Bill Price, David Jaffe
Focus your activity on high value-added tasks in order to enhance the customer service’s quality.
The New Rules of Marketing and PR
David Meerman Scott
A book that will help you become familiar with the new direct marketing technologies.