Marketing - Manageris : Books

Publications > Themes : Marketing

Marketing to the Social Web

Marketing to the Social Web

Larry Weber

The emergence of a new marketing strategy due to the rise of the Internet.

see an introduction to the book

L'approche Qualité Perçue [The Perceived Quality Approach]

L'approche Qualité Perçue [The Perceived Quality Approach]

Jean-Louis Giordano

How to make perceived quality a top priority in the organization?

see an introduction to the book

Brand Rejuvenation

J.-M. Lehu

The key drivers that a brand can use to rejuvenate its image.

see an introduction to the book

Best Face Forward

Best Face Forward

Jeffrey F. Reyport, Bernard J. Jaworski

Setting the interface between a company and its customers as a leading differentiation factors.

see an introduction to the book

Strategies That Win Sales

Strategies That Win Sales

Mark Marone, Seleste Lunsford

This book starts with the observation that the sales environment has changed a great deal in recent years, and that most companies are now faced with the need to make large-scale change in their sales organization.

see an introduction to the book

Manager par la marque [Management by Brand]

Jean-Baptiste Coumau, Jean-François Gagne, Emmanuel Josserand

An original approach of brand as a total management tool.

see an introduction to the book

Emotional Design

Emotional Design

Donald Norman

How to make the difference thanks to product design?

see an introduction to the book

Sales Force Design for Strategic Advantage

Sales Force Design for Strategic Advantage

Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer

How to structure your sales force?

see an introduction to the book

Brand Failures

Matt Haig

An analysis of some of the biggest failures encountered by world-famous brands.

see an introduction to the book

Customers Are People... The Human Touch

Customers Are People... The Human Touch

John McKean

So few companies neglect to focus sufficiently on the human side of customer contacts. Starting from this observation, the author offers suggestions on how to make customers happier at each point of interaction with the company.

see an introduction to the book

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