Publications > Themes : Marketing
Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Design-Driven Innovation
Roberto Verganti
What are the main keys to successful breakthrough innovations?
The Design of Business
Roger Martin
How can you improve your ability to imagine breakthrough solutions?
Groundswell
Charlene Li, Josh Bernoff
Make the most of the new consumer behaviors induced by the social networks’ emergence.
Les Réseaux Sociaux (in french)
Alain Lefebvre
An overview of today’s social networks and the changes they trigger.
Managing Customers for Profit
V. Kumar
An objective look at the “customer orientation at any price” craze.
What's the Secret
John R. DiJulius III
An organized approach to significantly improve the quality of customer service.
Wikinomics
Don Tapscott, Anthony D. Williams
How to turn online collaboration opportunities into a driver of growth.
Dealing With Darwin
Geoffrey A. Moore
A complete overview of the strategic objectives of innovation.
