Publications > Themes : Marketing
Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Everything Bad Is Good For You
Steven Johnson
Management situationnel
Dominique Tissier
How to fit your management style to different people and situations?
The Innovator's Dilemma
Clayton M. Christensen
Understand the dynamics by which some innovations lead to the downfall of market leaders.
Alternatives marketing
Véronique Cova, Bernard Cova
Become aware of the return of the community and discover tribal marketing.
Innovation for the Fatigued
Alf Rehn
Staff members with strong autonomy are more likely to get mobilized around innovation.
#Sobériser : Innover pour un monde durable
Fondation Nationale Entreprise et Performance
A word tour of initiatives that aim at creating a more sustainable society.
![Les communautés d'innovation [Communities of innovation]](images/ouvrages/s/1_communautes_d_innovation.jpg)
