Publications > Themes : Marketing

Marketing

What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?

The Moment of Clarity

The Moment of Clarity

Christian Madsbjerg, Mikkel B. Rasmussen

Mix Big Data and observational techniques taken from the social sciences to get a better grasp of the evolution of customer expectation and needs.

see an introduction to the book

To Sell is Human

To Sell is Human

Daniel H. Pink

How can you sucessfully sell your ideas in a context of open acess to information?

see an introduction to the book

Pay Attention

Pay Attention

Ann Thomas, Jill Applegate

Better understand how to satisfy customers by listening to them and putting oneself in their place.

see an introduction to the book

Consumer.ology

Consumer.ology

Philip Graves

How can you know your customers better? Rather than questioning them, the author recommends observing them in real-life situations.

see an introduction to the book

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