Publications > Themes : Marketing

Marketing

What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?

Non-Bullshit Innovation

Non-Bullshit Innovation

David Rowan

Beyond discourses, how to identify and implement true innovations.

see an introduction to the book

What if Artificial Intelligence could make us more human?

What if Artificial Intelligence could make us more human?

Arnaud de Lacoste

A book that helps to gain perspective on the stakes of artificial intelligence, to clearly identify its fields of application and its conditions for success.

see an introduction to the book

Activer l'économie circulaire

Activer l'économie circulaire

Nicolas Buttin, Brieuc Saffré

How some companies managed to rethink their offering and their operating modes to fit into a more sustainable business model.

see an introduction to the book

Waste to Wealth

Waste to Wealth

Peter Lacy, Jakob Rutqvist

Why migrating to circular economy is an urgent need, and how to do so.

see an introduction to the book

Predictably Irrational

Predictably Irrational

Dan Ariely

Written by an expert in behavioral economics, this books shows that consumer decisions, although partly irrational, are nonetheless largely based on recurring schemes.

see an introduction to the book

The Innovator’s DNA

The Innovator’s DNA

Jeff Dyer, Hal Gregersen, Clayton M. Christensen

How to root the ability to innovate in the company culture?

see an introduction to the book

Chief Culture Officer

Chief Culture Officer

Grant McCracken

A vibrant plea for integrating culture into business strategy.

see an introduction to the book

The Whuffie Factor

The Whuffie Factor

Tara Hunt

How to take advantage of Web 2.0 to build new relationships with your customers.

see an introduction to the book

Que vaut une idée ? (in french)

Que vaut une idée ? (in french)

Marc Halévy

How the intangible economy questions the rules of our economic landscape.

see an introduction to the book

Ecological Intelligence

Ecological Intelligence

Daniel Goleman

The author points out the urge for managers to refine their knowledge of the energy balance of their activities.

see an introduction to the book

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