Publications > Themes : Marketing
Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Nudge
Richard Thaler, Cass Sunstein
A seminal book on the nudge theory, in an enriched and updated new edition.
Le Design Thinking par la pratique
Florence Mathieu, Véronique Hillen
The application of Design Thinking, described in detail through the case study of the Lapeyre brand.
Decoded
Phil Barden
How can we alter our marketing practices by taking into account the major role of subconscious?
The Luxury Strategy
Vincent Bastien , Jean-Noël Kapferer
A very complete strategy manual dedicated to the world of luxury.
Makers: the New Industrial Revolution
Chris Anderson
How the democratization of 3D printers can open the doors on a new industrial revolution.
The Idea Hunter: How to Find the Best Ideas and Make them Happen
Andy Boynton, Bill Fischer
What are the main qualities to raise new ideas and to make them concrete?
Les 7 conditions pour satisfaire et fidéliser ses clients (in french)
Georges Chétochine
How to manage customer interactions in order to avoid customer frustrations.
