Marketing - Manageris : Books

Publications > Themes : Marketing

Lateral Marketing

Lateral Marketing

Philip Kotler, Fernando Trias de Bes

Use lateral thinking to generate ideas for breakthrough innovations.

see an introduction to the book

Customer Relationship Management

Customer Relationship Management

Stan Maklan, Simon Knox, Lynette Ryals, Joe Peppard, Adrian Payne

Avoid the common pitfalls of CRM.

see an introduction to the book

Optimiser son organisation commerciale [Optimize your Sales Organization]

Optimiser son organisation commerciale [Optimize your Sales Organization]

Corinne Balaam

This book is devoted to designing and implementing change in the sales force.

see an introduction to the book

Building the Brand-Driven Business

Scott M. Davis, Michael Dunn

Make brand-building everyone's business.

see an introduction to the book

Reinventing the brand

Jean-Noël Kapferer

Rationalizing brand architecture.

see an introduction to the book

Brand Leadership

Erich Joachimsthaler, David A. Aaker

Put your brand at the core of your company’s strategy.

see an introduction to the book

Rethinking the Sales Force

Rethinking the Sales Force

Neil Rackham, John DeVincentis

Readers will find a very clear analysis of the specific challenges involved, as well as many practical suggestions on how to surmount them.

see an introduction to the book

Managing Customer Value

Managing Customer Value

Bradley T. Gale

Managing customer value and focussing improvement efforts.

see an introduction to the book

La Vente complexe [The Complex Sale]

La Vente complexe [The Complex Sale]

Laurent Dugas, Bruno Jourdan

How to sell complex solutions?

see an introduction to the book

Les paradoxes du marketing

Les paradoxes du marketing

Jacques Neirynck

Avoiding common marketing traps.

see an introduction to the book

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