Persuasion

Making Numbers Count

Chip Heath, Karla Starr

Taking neurobiological and psychological mechanisms into consideration to make your numerical arguments more engaging.

see an introduction to the book

Persuade on Purpose

Eric Fitzpatrick

A full range of tips to enhance the efficiency of your presentations.

see an introduction to the book

Captivology

Ben Parr

What are the main drivers of attention and how can you transpose them to your particular context?

see an introduction to the book

Des prises de parole captivantes

Lionel Bellenger

The fundamentals to succeed in public speaking, with practical exercises to rehearse.

see an introduction to the book

Power Cues

Nick Morgan

How can we use nonverbal langage to boost our influence?

see an introduction to the book

Hooked

Nir Eyal

A four-step approach to capture the attention of your target audience and retain it sustainably.

see an introduction to the book

Comment parler de soi pour convaincre

Cécile Mellac, Christie Vanbremeersch

A good self-development book, replete with examples and concrete advice on how “to sell yourself” compellingly and authentically.

see an introduction to the book

To Sell is Human

Daniel H. Pink

How can you sucessfully sell your ideas in a context of open acess to information?

see an introduction to the book

Pitch Anything

Oren Klaff

How can you design a pitch that will grasp your audience's attention?

see an introduction to the book

The 7 Triggers to Yes

Russell H. Granger

Taking into account emotional factors to increase your powers of persuasion.

see an introduction to the book