The 7 Triggers to Yes

We often forget that although logical reasoning is a fundamental part of persuasion strategies, decisions are based primarily on emotional or subconscious factors.
Getting to ""yes"" requires managing this dimension and pulling the right levers. This very practical book, replete with concrete examples and advice, illustrates seven triggers (contrast, reciprocity, authority, friendship, etc.) that can be used to increase your powers of persuasion.