Making Numbers Count

Data is ubiquitous in the corporate world, far beyond the confines of the “numbers business”. Today, everyone has to handle and communicate numbers, whether to defend a project, mobilize people around a challenge, or praise the performance of a new product. Yet numbers do not always have the argumentative power they are credited with. The authors of Making Numbers Count use actual examples to show that various neurobiological and psychological mechanisms limit the real impact of numbers. Something that must be taken into consideration when choosing and emphasizing numerical arguments. A must-read for assembling more engaging presentations and speeches!