Persuasion

The Story Factor
Annette Simmons
An unusual book which explains what makes storytelling such an effective tool of influence.

The Kremlin School of Negotiation
Igor Ryzov
Lessons from the Kremlin agents' experience about negotiation.
![Vendre ses idées et ses projets [Sell your ideas and your projects]](images/ouvrages/s/2338.jpg)
Vendre ses idées et ses projets [Sell your ideas and your projects]
Bruno Barjou
A practical guide to obtaining agreement from another person.