The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Deciding while under pressure
When we make decisions, we are inevitably subjected to biases—that are all the more powerful when we are under pressure and the stakes are at their highest. How can you nonetheless secure the vital strategic decisions?
Sharpen your attention focus
Our work environments do not lend themselves easily to concentration. At the time and age of collaborative spaces and new technologies, how can you stay in control of your attention focus and maintain your personal productivity?
To address the mutations of their environment, companies must exercise agility. Yet, many do not have an organization that predisposes them to it. How about reconsidering the manner in which their employees work together?
We all have a natural preference for what is familiar to us. Yet, to adapt to circumstances, companies and their staff must constantly reinvent themselves, which requires that they get out of their usual thinking patterns. How can you nurture this healthy habit?
Contradictions, a source of innovation?
Great leaders are able to surmount apparent contradictions to devise original solutions that bridge the two initial options. How can you draw inspiration from their example to turn dilemmas into a source of creativity?
Implementing a successful reorganization
In a context of permanent change, companies need to reorganize frequently—but results are rarely satisfying. How can you maximize your chances of success in a reorganization initiative?
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?
Take inspiration from agile project management methods
Well-suited to complex environments, so-called “agile” project management methods are increasingly popular. What are the conditions required to reap the full benefits of the agile approach?
Support customer orientation in the field
The least qualified employees are often the ones in direct contact with customers—with a major impact on the perceived quality of service. How can you develop customer satisfaction through the engagement of your front-line employees?
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