Marketing

Mastering digital marketing

David Edelman, Luke Collins

How can you take advantage of the rise of digital marketing?

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New Research Shows How Digital Connects Shoppers to Local Stores

How do consumers combine in-store shopping and online searches?

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Digital-Physical Mashups

Darrell Rigby

Improving the customer relationship requires thinking about the best possible combination of in-store and online experience. Customers must be able to move seamlessly from one to the other.

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Unlock the Mysteries of Your Customer Relationships

Jill Avery, Susan Fournier, John Wittenbraker

The authors suggest looking past quantitative CRM data to qualify the relationship between the brand and the customer.

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L’impact de l’e-réputation sur le processus d’achat

The results of an opinion poll on the behavior of online buyers.

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Why Customer Participation Matters

Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh

How can you encourage your clients' active participation?

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Using marketing analytics to drive superior growth

Rishi Bhandari, Marc Singer, Hiek van der Scheer

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

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Can a goldfish show you how to excite your customers?

Fabian Hieronimus

Ten ways to inspire your consumers to lead them to talk about you.

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Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]

Eddye Dibar

An article on MRI techniques used in marketing to test advertising campaigns.

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Let Your Customers Streamline Your Business

Ron Ashkenas

Five best practices to simplify your customer service and hence ensure customer satisfaction and loyalty.

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