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We cannot solve our problems with the same thinking we used when we created them.Albert Einstein

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Digital-Physical Mashups

Improving the customer relationship requires thinking about the best possible combination of in-store and online experience. Customers must be able to move seamlessly from one to the other.

Author(s): Darrell Rigby

Publisher: Harvard Business Review

Date of publication: 2014

Consulter cet article sur le site de l'éditeur [Harvard Business Review]

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