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One must listen if one wishes to be listened to.La Rochefoucault

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Using marketing analytics to drive superior growth

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

Author(s): Rishi Bhandari, Marc Singer, Hiek van der Scheer

Publisher: McKinsey

Date of publication: 2014

Read this article on the publisher's website [McKinsey]

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