Marketing

ZMOT: Why It Matters Now More Than Ever

Jim Lecinski

Understand what sources of information influence consumers most.

see an introduction to the article

The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014

Allison Smith

A study of various solutions for listening to consumers on the Internet.

see an introduction to the article

The Gorilla of Agile Business Innovation

William J. Holstein

Feedback on the experience of Corning Glass concerning the company’s permanent innovation practices.

see an introduction to the article

A Technique to Bridge the Gap Between Marketing and IT

Brad Power

A testimonial on how ING improved its service reliability by applying Scrum methods.

see an introduction to the article

Keeping multibusiness companies running smoothly

Brian Worrell, Steve Weiner, Jean-Hugues Monier

The finance directors of General Electric and Unilever expound on the good practices they use to boost the performance of these two great corporations.

see an introduction to the article

Creating an Organic Growth Machine

Ken Favaro, David Meer, Samrat Sharma

An article that speaks in favor of accelerated organic growth and suggests four principles of action to accomplish this.

see an introduction to the article

The Transparent Supply Chain

Steve New

How to make your supply chain as transparent as possible for customers.

see an introduction to the article

Making Money from Green Consumerism in the Downturn

"A brief outline of the winning strategies on the ""green"" market."

see an introduction to the article

Capturing the Green Advantage for Consumer Companies

Joe Manget, Catherine Roche, Felix Münnich

"A first-rate report on the increasing demand for ""green"" products."

see an introduction to the article

How to Manage Outside Innovation

evin J. Boudreau, Karim R. Lakhani

Do you gain from staging a competition between your creative minds (consumers, independent researchers, etc.) or should you rather gather them in a community of co-innovation? Three factors to take into consideration.

see an introduction to the article