Publications > Themes : Marketing

Marketing

What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?

Do Things that Don’t Scale

Paul Graham

The title of this article has become a mantra in the start-up planet. Its message? To accelerate growth, don’t hesitate to temporarily adopt improvised solutions.

see an introduction to the article

The chemistry of enthusiasm

Domenico Azzarello, Frédéric Debruyne, Ludovica Mottura

Recognize the impact of individual front-line employee contributions on customer satisfaction.

see an introduction to the article

How Companies Learn Your Secrets

Charles Duhigg

The Target retail chain manages to identify expectant mothers among its customers and predict their purchases according to their stage of pregnancy!

see an introduction to the article

8 Ways to Democratize Experimentation

H.James Wilson, Kevin Desouza

Familiarize employees with experimentation techniques.

see an introduction to the article

The Frontline Advantage

Fred Hassan

A few precautions to take when you want to empower front-line managers and employees in your organization.

see an introduction to the article

Get Out of the Silo

Edward H. Baker

An interview with Professor David Aaker, who underlines the limits of organizational silos for the marketing function.

see an introduction to the article

Use Biomimicry to Make Better Products (and Companies)

Andrew Winston

A blog post that shines a light on the power of biomimetic approaches.

see an introduction to the article

Simplicity-minded management

The four main sources of complexity for companies.

see an introduction to the article

Silo Busting: How to Execute on the Promise of Customer Focus

Ranjay Gulati

When customer focus becomes a key driver for breaking down organizational silos.

see an introduction to the article

Innovation versus complexity : what is too much of a good thing

A method for recognizing the point where innovation begins to become a source of complexity and destroy value.

see an introduction to the article

page 1 . 2 . 3 . 4 . 5 . 6 . 7 . 8 . 9 . 10 . 11 . 12 . 13 . 14 . 15