Marketing

Learn More by Asking Fewer Questions

Michael Schrage

The author recommends asking no more than five questions in a survey to ensure reliable responses.

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A Step-by-Step Guide to Smart Business Experiments

Eric T. Anderson, Duncan Simester

Concrete advice to conduct experimentations that are rapid, effective and rich in learnings. 

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Unlocking the potential of frontline managers

Aaron De Smet, Monica Mcgurk, Marc Vinson

First-level managers have a considerable impact on company results and customer satisfaction. It would often be useful to reinforce the margins of maneuver they have to coach their teams.

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Capabilities-Driven Strategy

A company's right to win in any market depends not just on external market positioning nor internal capabilities, but on a consistent strategy that aligns these factors at every level.

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Algorithmic Nudges Don’t Have to Be Unethical

Mareike Möhlmann

Precautions to be taken when resorting to the mass customization of nudges with the help of artificial intelligence software.

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Research: CEOs with Diverse Networks Create Higher Firm Value

Yiwei Fang, Bill Francis, Iftekhar Hasan

A striking analysis: leaders whose networks comprise of people with varied trajectories and diverse origins create more value for their company.

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How to Nudge Your Customers Without Pushing Them Away

Mary Steffel

A Harvard Business Review webinar on the effectiveness of default choices offered to consumers, but also on the ethical questions they can raise.

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Uber Shows How Not to Apply Behavioral Economics

Francesca Gino

A case study to illustrate the perverse effects of nudges when they are used to the exclusive benefit of the company.

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The Gig experience: Unleashing the potential of your talent and your business

David Smith, Katherine LaVelle, Mary Lyons, Yaarit Silverstone

The new expectations of young graduates towards the corporate world—and their consequences on HR management to retain the company’s attractiveness.

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Why Nudging Your Customers Can Backfire

Utpal M. Dholakia

An article that warns of the limitations of nudges and the reputational damage they can cause if misused.

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