Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
The right way to manage unprofitable customers
Some alternatives to try before getting rid of unattractive customers.
The Power of the Prototyping Mind-Set
Robert I. Sutton
An example of using successive prototypes to launch a web company.
Your loyalty program is betraying you
Why aren’t loyalty and profitability systematically correlated?
Developing First-Level Leaders
Andreas Priestland, Robert Hanig
How can you ensure that your front-line managers feel fully concerned and engaged?
Innovating within established enterprises
Adapt your innovation strategy to the maturity of the market.
Finding Your Innovation Sweet Spot
Jacob Goldenberg, Roni Horowitz, Amnon Levav, David Mazursky
Discover innovation models allowing you to generate new ideas from your existing products.
Customer retention is not enough
Work on the intensity of the relationship as much as its longevity.
Digital Ethics: Orientation, Values and Attitudes for a Digital World
An anthology of articles about the ethical challenges brought by digitalization.
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