Marketing

Co-opting Customer Competence

C.K. Prahalad, Venkatram Ramaswamy

How can you set up a close cooperation with your customers?

see an introduction to the article

A frontline without limits

Find the right motivation drivers for customer-facing employees.

see an introduction to the article

To win with innovation - Kill R&D

Charles E. Lucier, Janet D. Torsilieri

Use outside support to improve the company’s chances of developing a revolutionary innovation.

see an introduction to the article

Breadth of a Salesman

John R. DeVincentis, Neil Rackham

Move from a transaction-oriented to solutions-oriented sales rationale.

see an introduction to the article

Do You Care About Privacy as Much as Your Customers Do?

The findings of a survey on the sensitivity of Internet users about the respect of their private data.

see an introduction to the article

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

The impact of the Covid-19 crisis on consumer behaviors.

see an introduction to the article

Are You Prepared for Bad Press About One of Your Suppliers?

Bridget Satinover Nichols, Hannah Stolze, Jon Kirchoff

How the shortcomings of one supplier can affect your company’s image.

see an introduction to the article

Building an Insights Engine

Frank van den Driest, Stan Sthanunathan, Keith Weed

Building a customer knowledge base, centralized and available to all: the Unilever example.

see an introduction to the article

The Organizational Apology

Maurice E. Schweitzer, Alison Wood Brooks, Adam Galinsky

How a company can present its apologies in a manner that safeguards the trust of its customers and its reputation.

see an introduction to the article

How Facebook is Delivering Personalization on a Whole New Scale

How companies can capitalize on what is said on Facebook.

see an introduction to the article