Persuasion
Assert your professional identity
Nowadays, as career paths are rarely linear, professionals must actively manage their career. How can you define your professional identity, make it evolve over time and communicate it with authenticity?
Selling your innovative ideas
Any innovative project owner faces a paradox: the novelty nature of his/her idea is precisely what gives it value; yet, it is also what generates reluctance. How can you release these brakes to get your innovative ideas across better?
Do you make a good impression?
We do not all have the same innate level of charisma. Yet, we can identify the factors that influence the perception others have of us. How can we take advantage of this to ensure we make a good impression?
Gaining in eloquence
Presenting ideas verbally is never an easy task. Beyond solid arguments, speaking the right way is necessary to catch the attention of an audience, and push them to take action. How can you maximize the impact of your spoken message?
Grab attention… and keep it!
In the era of infobesity and chronic distraction, how can you grab the attention of your audience and retain it over time? Understanding the psychological and cognitive underpinnings of attention is invaluable to achieve this goal.
