Publications > Themes : Strategy

Strategy

In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?

The Context Marketing Revolution

The Context Marketing Revolution

Mathew Sweezey

How to develop influencer marketing to deal with the new order created by the digital revolution.

see an introduction to the book

Leadership Is Language

Leadership Is Language

L. David Marquet

Develop your leadership by working on your language skills.

see an introduction to the book

Think Outside the Building

Think Outside the Building

Rosabeth Moss Kanter

Turn the current crisis into an opportunity to change your business model in the face of the upcoming challenges.

see an introduction to the book

The Forever Transaction

The Forever Transaction

Robbie Kellman Baxter

How to rely on the subscription model to develop and gain in profitability.

see an introduction to the book

The Customer Success Economy

The Customer Success Economy

Nick Mehta, Allison Pickens

Putting customer satisfaction at the heart of the company strategy.

see an introduction to the book

Virtual Selling

Virtual Selling

Mike Schultz, Dave Shaby, Andy Springer

How to adapt your commercial methods to the challenges of remote selling.

see an introduction to the book

Flex or Fail

Flex or Fail

Arturo Bris, Tony Felton, Robby Mol

What will the labor market look like in a decade, and how can you rethink your strategy for talent management in view of this?

see an introduction to the book

Indistractable

Indistractable

Nir Eyal

How can we counter our natural tendency to get distracted?

see an introduction to the book

What if Artificial Intelligence could make us more human?

What if Artificial Intelligence could make us more human?

Arnaud de Lacoste

A book that helps to gain perspective on the stakes of artificial intelligence, to clearly identify its fields of application and its conditions for success.

see an introduction to the book

Unsafe Thinking

Unsafe Thinking

Jonah Sachs

How to stem our natural tendency to conformism to develop a way of thinking conducive to creativity.

see an introduction to the book

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