Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
Chief Culture Officer
Grant McCracken
A vibrant plea for integrating culture into business strategy.
Owning Up
Ram Charan
The author reviews a number of the fundamental principles that keep boards operating smoothly.
Start With Why
Simon Sinek
Identify your company's raison d'être and rely on it to ensure its long-term performance.
The Complexity Crisis
John L. Mariotti
How to limit the level of complexity of a business and the corresponding costs?
The CEO, Chief Engagement Officer
John Smythe
The New Rules of Marketing and PR
David Meerman Scott
A book that will help you become familiar with the new direct marketing technologies.
Marketing to the Social Web
Larry Weber
The emergence of a new marketing strategy due to the rise of the Internet.
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