Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
The Complexity Crisis
John L. Mariotti
How to limit the level of complexity of a business and the corresponding costs?
The CEO, Chief Engagement Officer
John Smythe
The New Rules of Marketing and PR
David Meerman Scott
A book that will help you become familiar with the new direct marketing technologies.
Marketing to the Social Web
Larry Weber
The emergence of a new marketing strategy due to the rise of the Internet.
Wikinomics
Don Tapscott, Anthony D. Williams
How to turn online collaboration opportunities into a driver of growth.
The 86 Percent Solution
Vijay Mahajan, Kamini Banga
Adapting business strategies to the specific characteristics of developing countries.
Must-Win Battles
Peter Killing, Thomas Malnight, Tracey Keys
How to instill an entrepreneurial spirit to give new momentum to your business or projects.
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