free trial
Log in
Manageris logoManageris logo

FR | EN

A person who never made a mistake never tried anything new.Albert Einstein

you are here : home > publications > synopses

Mobilizing the organization with the brand

Mobilizing the organization with the brand

The brand is not just an external communication tool, but an active brand policy is also a means to motivate employees as well.

order


Most companies consider the brand as a tool for communicating with the outside world, primarily designed to attract and retain customers. Some also use their brand strategy to reinforce their image with investors, the public, and even their suppliers. However, few capitalize on the compelling power of the brand with employees.

Yet, the benefits of implementing an active brand policy aimed at employees have clearly been demonstrated. Corporations such as Southwest Airlines or Nike in the U.S., Virgin in the UK, Club Méditerranée and Accor in France have effectively shown that the brand can be a particularly powerful motivation driver.

The publications that we have selected provide suggestions on how to do this, with particular emphasis on three key messages:

– Position your brands to appeal not only to the external customers of the company, but to employees as well.

– Don’t just explain your brand policy to employees, but make proactive efforts to convince them and obtain their adhesion.

– Concretely translate the principles and values connected with the brand in the day-to-day practices of the company.

Synopsis n.138a


order

Contact us

La sécurité des données est un enjeu primordial pour Manageris. C'est pourquoi nous renforçons la sécurité à nos services en vous demandant de bien vouloir modifier vos mots de passe actuels (en cliquant sur "mot de passe oublié ?" ci-dessous).

Nous vous remercions par avance pour votre collaboration.


¬ can’t access your account?